Allen Shapiro

Allen Shapiro is Vice President of Brand Growth & Engagement at Innovatix Technology Partners, where he leads domestic and international teams supporting customer communications management, omnichannel document delivery, technology modernization, AI, and strategic client relationships. With more than 30 years of experience in marketing, technology, and customer engagement, Allen brings a data-driven perspective to communication strategy and modernization. His background spans CCM solution development, strategic partnerships, database marketing, campaign management, print production, and customer acquisition and retention. Allen focuses on bringing together technology, communications, and business strategy to help organizations modernize customer communications and improve the experiences they deliver.